1937, Prato d’Ansidonia, Abruzzo. The Sidoni family courageously began to convert their land to the cultivation of saffron. That is how S.A.Z.A., Società Agricola Zafferano Aquila, Italy’s first saffron production and marketing company, was created. Today, the founders’ passion and care live on in the third family generation, always striving to select the best saffron crops..